New California Law SB 729 Expands Fertility Coverage: How Surrogacy Concierge Supports Inclusive Family-Building

In a historic move, California’s Senate Bill 729 (SB 729) was signed into law in
September 2024, expanding fertility treatment coverage under large group health
insurance plans beginning July 1, 2025. This law mandates coverage for infertility
diagnosis and treatment, including IVF, while broadening the definition of infertility to
include individuals and couples who require medical intervention to conceive, such as
single parents and same-sex couples. This inclusive approach aims to provide a wider
range of families with the resources needed to start their journey.

Surrogacy Concierge, founded by Evie Jeang, has long supported diverse families
through its exclusive, one-stop service for surrogacy and fertility needs. With SB 729’s
expanded coverage, Jeang and her team are prepared to assist even more clients in
navigating their fertility journeys with personalized care and expert guidance. Surrogacy
Concierge’s inclusive approach—tailored to each client’s personal, cultural, and legal
needs—aligns seamlessly with the values of SB 729, empowering all families to embark
on their journey with confidence and support.